Customer Empathy Map for Startup Founder

Customer empathy map is a good tool for mapping your customer’s pain and gain, and what you must prepare to solve their problems. It helps me understand my customer deeper. I will give you my empathy map mapping for startup founders in the beginner stage. My objective for this mapping is understanding startup founders as my customers because I am aiming to be startup mentors and advisors.

If you want to know more about the Empathy Map, you can read here.

Here we go, my empathy map for startup founders on early stage:



This empathy map gives me a clue, where is my value-added and priorities that I must prioritize digging more on my knowledge and my networks.


Tuhu Nugraha

Konsultan Bisnis Digital

Dosen Pasca Sarjana London School of Public Relations (LSPR) Jakarta

Penulis Buku Best Seller WWW.HM Defining Your Digital Strategy

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